iTunes now holds 66% of digital music market

According to new third quarter figures issued by market research firm NPD Group, Apple’s iTunes music store now accounts for 66.2% of online music purchases, up from 63.2% in the same quarter last year. Apple’s biggest competitor in the space, Amazon, currently holds 13.3% of the market. Executives from major labels suggest the disparity could be even larger, with Amazon owning just 6% to 10% of the market while Apple’s share is nearly 90%. Pricing, often a major factor in retail sales, does not appear to have a major impact on digital music sales. Amazon’s strategy, beyond various distribution deals, is to undercut iTunes. Amazon’s average selling price for popular albums is significantly lower than the $9.99 to $14.99 Apple

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