Roku CEO: Sales doubled when Apple TV launched

When Apple first announced that it would be issuing a refreshed version of Apple TV, several analysts and bloggers assumed set top boxes like Roku’s offering would be in trouble. According to Roku CEO Anthony Wood, however, the reality is just the opposite. The new Apple TV received a warm reception at launch, having sold�250,000 units during its first six weeks of availability. But Apple has been quiet about the product since its earnings call, and talk of the device has all but disappeared from the mainstream media. On the other hand, Roku’s sales doubled when the new Apple TV launched, Wood told Business Insider. Sales have also doubled year-over-year for the company, and Roku will sell its millionth box

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Paz Vega Rebecca Mader Eva Green Lauren Conrad Arielle Kebbel