The collective hearts of Arizona-based company iCloud Communications must have sank on Monday when Apple announced an online storage facility of the same name.
But it seems that after three days of crying into their pints, those folks have picked themselves up off the floor and lodged an inevitable trademark infringement lawsuit.
The company, which offers "Simple, Scalable, VoIP Solutions for Business and Residential" points out that it was using the iCloud name long before Apple announced its service at WWDC.
Writ
The writ demands that "all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material or advertisements" that use the name must be destroyed.
The company also requests that "all monetary damages sustained and to be sustained... including lost profits and reasonable royalties" be taken care of by Apple.
Disputes
Apple has a long-running history of trademark disputes, with the battle over its rights to the term App Store making constant headlines, as well as its ongoing allegations that Samsung copied the iPhone and iPad.
The iCloud Communications suit points out that Apple has serious history of treading on clearly marked toes.
"Although Apple aggressively protects its trademark rights, Apple has a long and well known history of knowingly and willfully treading on the trademark rights of others - a history which began as early as the 1970s when Apple was first sued for trademark infringement by the Beatles record label, Apple Corp."
It's hard not to feel a little bit sorry for the little guy here.
Source: PC World
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