Thursday, July 14, 2011

Nokia may soon launch $130M Windows Phone ad campaign

Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based�Marketing Magazine reports. The advertising campaign, which will apparently kick off in October when Nokia finally begins pushing out Microsoft-powered smartphones, is reportedly valued at just under $130 million. The new global campaign will seemingly be a rebranding mission of sorts, and will reportedly run for six months. Nokia has a steep climb ahead as it attempts to slow its bleeding market share while simultaneously attempting to get customers on board with a fledgling Windows Phone operating system that has not been well received thus far. Despite our love of the platform here at BGR,�Microsoft’s�share of the U.S. smartphone

Source: http://www.bgr.com/2011/07/14/nokia-may-soon-launch-130m-windows-phone-ad-campaign/

K. D. Aubert Sara Spraker Alexis Bledel Kim Kardashian China Chow

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