Saturday, February 19, 2011

Apple HDTV plans hinted at in new job listing

A new Apple job posting has dropped further hints that the company is planning an Apple HDTV. The role, for an AC/DC power supply design engineer, does not specifically mention a new standalone TV product, but the job description does imply that the new power management systems would be applicable to TVs.

“This is an excellent opportunity to work on the forefront of new power management designs and technologies with the exemplary company consistently bringing innovations in the industry. In this position, you will be part of pride developing innovative designs, which are implemented in products used by millions of people. The position primarily involves high-density offline power supply?s development for Apple?s next generation Macintosh platforms spanning from notebook computers, desktop computers, servers, standalone displays and TV.” Apple job description

Now, the description could be a reference to the Apple TV, but it certainly seems to be differentiated from “standalone displays” and other existing lines, and Apple does specifically talk about “next generation” platforms. On its own, it probably wouldn’t be enough to draw any conclusions, but it certainly slots into ongoing talk of an Apple HDTV launch.

Earlier this month, analyst speculation suggested that Apple had invested around $3.9bn in securing displays for its various product lines, ranging from iPod-scale up through notebooks and the 27-inch iMac. However, it was also suggested that the increasing focus on panels implied the long-anticipated standalone Apple HDTV was also being considered, with pricing higher than a regular HDTV but balanced by integration with the current Apple TV streamer.

[via 9 to 5 Mac]


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