In 2009 AMD launched the highly successful Radeon HD 5800 series to great fanfare and even greater shortages. With a 6 month lead on NVIDIA, AMD had the high-end market locked up tight, and in spite of recurring GPU shortages was able to make the best of the situation. Ultimately their one-sided dominance did come to an end with NVIDIA's GTX 400 series launch, but it's not until the past month with the GTX 500 series that NVIDIA gained a clear upper-hand over AMD's long-lived 5800 series.
Hot on the heels of the Radeon HD 6800 series launch and NVIDIA's GTX 500 series launch, AMD is making a truly fresh start in the high-end market. Launching today is the Radeon HD 6900 series, marking the launch of not just AMD's competitor for the GTX 500 series, but also the start of the company's future. With the launch of a new GPU architecture premiering with the Cayman GPU, this is anything but a typical GPU launch.
Source: http://www.anandtech.com/show/4061/amds-radeon-hd-6970-radeon-hd-6950
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